New work

Describe a new surface in natural language:

/impeccable a pricing page for enterprise customers

Impeccable first resolves the purpose, users, content, constraints, and visual direction. It then implements against the confirmed brief and verifies the result in bounded passes.

Use shape when you want the discovery and design brief without implementation. craft is a deprecated compatibility alias and does not add a separate workflow.

New work preserves factual product truth and existing constraints. A redesign can replace the visual world, but it does not invent claims, users, proof, or functionality.